Their explanation:
What's at stake: All Jim McElwain did in his first season at Florida, despite some serious shortcomings on offense, was go out and win the SEC's Eastern Division championship. And, yes, that means Florida beat Tennessee for the 11th straight time. The Vols last beat the Gators four head coaches ago in a rivalry that hasn't been much of one for the past decade. Butch Jones has been steadily building back Tennessee's program, and his roster certainly looks the part with returning playmakers and experience. But the reality is that Florida has found a way to win this game over the years, and Tennessee has found a way to lose it. If the Vols don't change that trend this season in Knoxville, there will be massive avalanche on Rocky Top.
http://espn.go.com/college-football/story/_/id/15718835/ten-games-highest-stakes-2016
What's at stake: All Jim McElwain did in his first season at Florida, despite some serious shortcomings on offense, was go out and win the SEC's Eastern Division championship. And, yes, that means Florida beat Tennessee for the 11th straight time. The Vols last beat the Gators four head coaches ago in a rivalry that hasn't been much of one for the past decade. Butch Jones has been steadily building back Tennessee's program, and his roster certainly looks the part with returning playmakers and experience. But the reality is that Florida has found a way to win this game over the years, and Tennessee has found a way to lose it. If the Vols don't change that trend this season in Knoxville, there will be massive avalanche on Rocky Top.
http://espn.go.com/college-football/story/_/id/15718835/ten-games-highest-stakes-2016