Tim Scott not Rick Scott.
BS they are just more lefty than the past. I bet Trump probably outperforms DeSantis a little in most polls for 2024 against Biden or a generic Democrat.
Not B.S. The answer is Glenn Y. On Women - moderate suburban, college educated mom want secure borders, low crime, kids to not be indoctrinated and fair outcomes for their sons and daughters in college admissions, in the workplace, etc. They tend to be pro-choice and pro-environment. I just described Ivanka.
They also, disproportionately, watch CNN and PBS. Their husbands tend to vote R.
For messaging in that segment, you need to hit hard on all of the above, and not let CNN/PBS go wild on some story that makes your candidate look like a loose cannon, racist, etc. When you talk about clean energy, you do it in terms of energy independence so that we can keep gas under $3.00/gallon while protecting the environment.
They represent the swing votes in all the swing districts that, taken together, represented the 45,000 voters that was the difference between Trump winning and losing.
Electorally, the biggest issues facing R is the flight of college educated white women and what is happening with illegal immigrants who are coming, in droves, because in the democratic primary, they said that they would de-criminalize border crossings and give a broad swath of government benefits. At the margin, that hurts R.
What Trump does better than anyone, is get out his base. As this board illuminates on a second by second basis, there is an evangelical fury behind him. When he gets undisciplined, he alienates the middle.
That is the consideration for the R party right now as the right is not enough to win any general election, even with the electoral college.