Louisiana Attorney General Liz Murrill is launching a youth anti-vaping campaign that will
engage athletes at LSU and other colleges in name, image and likeness (NIL) deals. The campaign, which is the first state-funded NIL deal in Louisiana, will be funded by a settlement from Juul Labs, a company that makes electronic cigarettes. The money is required to be used to reduce vaping among teens and adults under age 21. The funds can
be used for research, education and vaping cessation programs, among other things. According to public records, the state so far has agreed to spend $281,000 on NIL deals with athletes, with $225,000 going to LSU athletes over three years. The rest will be paid to athletes at the University of Louisiana Monroe, Grambling, Northwestern, Southeastern
and McNeese.
engage athletes at LSU and other colleges in name, image and likeness (NIL) deals. The campaign, which is the first state-funded NIL deal in Louisiana, will be funded by a settlement from Juul Labs, a company that makes electronic cigarettes. The money is required to be used to reduce vaping among teens and adults under age 21. The funds can
be used for research, education and vaping cessation programs, among other things. According to public records, the state so far has agreed to spend $281,000 on NIL deals with athletes, with $225,000 going to LSU athletes over three years. The rest will be paid to athletes at the University of Louisiana Monroe, Grambling, Northwestern, Southeastern
and McNeese.
