From Orlando Sentinel:
I'm sure this is no surprise to anyone but speaks to the power of the University of Florida/Gator brand.
In terms of State of Florida specialty license plate sales, Florida is once again a clear #1. Who do you think is #2 and #3? It's not FSU, here are the rankings:
1. UF
2. "sea turtles"
3. "Endless Summer"
4. FSU (23% less than UF)
5. "Project Wild Dolphins"
U of Miami is 15th.
UCF is 20.
This speaks strongly to brand affinity. All advertisers and sponsors take note,.. where should you put your marketing dollars at?
I'm sure this is no surprise to anyone but speaks to the power of the University of Florida/Gator brand.
In terms of State of Florida specialty license plate sales, Florida is once again a clear #1. Who do you think is #2 and #3? It's not FSU, here are the rankings:
1. UF
2. "sea turtles"
3. "Endless Summer"
4. FSU (23% less than UF)
5. "Project Wild Dolphins"
U of Miami is 15th.
UCF is 20.
This speaks strongly to brand affinity. All advertisers and sponsors take note,.. where should you put your marketing dollars at?